17hats and Zapier Connection
- Nicole

- Nov 7
- 2 min read
If you’ve ever wished your favorite tools could just talk to each other—you’re not alone. For many business owners, juggling multiple systems can feel like a never-ending game of copy-and-paste. But with a simple integration between your 17hats CRM and Zapier, you can finally make those tools work together automatically.
Let’s walk through what this connection does, why it matters, and how to get started.
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What Zapier Actually Does
Zapier is an automation tool that connects thousands of apps (like Gmail, Google Sheets, Airtable, and so many more) so they can share information automatically.
Think of it as the liaison that passes data from one platform to another—no manual work required.
For example, you can set up “zaps” that:
Add new leads from your CRM into an email newsletter list
Send client details to Google Sheets for tracking
Create tasks in your project management app when someone leaves you a review
It’s like building tiny digital assistants that quietly handle the busywork for you.
Exploring Automation Ideas
When thinking about connecting your tools through Zapier, head over to the Zapier website and search for your tool. You’ll see suggested pairings, what triggers are available from that tool, and what automated actions can happen in the tool.
A few common examples:
Trigger: A new contact is added in your CRM.
Action: That contact’s info is automatically added to a Google Sheet or email list.
Or the reverse—an action from another platform can trigger something in your CRM, like creating a new lead record after someone fills out a form elsewhere.
Where to Find Zapier in 17hats
If you’re using 17hats as your CRM, you can enable Zapier directly inside your account:
Click the gear icon in the top right corner to open Account Settings.
Choose Integrations from the left-hand menu.
Scroll until you see Zapier listed alongside other options like Zoom and QuickBooks.
Click Enable.
Once you do, you’ll receive a unique API key—this is the special code you’ll paste into Zapier when connecting your account. (It's basically a secure token that lets two platforms communicate safely.)
Why the 17hats and Zapier Connection Matters
The more your systems can talk to each other, the more time you get back.
Instead of retyping client info (and risking human error) or forgetting to update spreadsheets, you can focus on the creative work you actually enjoy.
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