I analyzed 137 newsletters sent by 23 balloon businesses throughout 2025 to give you real, industry-specific benchmarks. Here's what I found.

Learn how 17hats tags work: the difference between automation tags and search tags, plus why knowing the difference changes how you build your whole system.

17hats is no secret to the photography industry, and I've had the pleasure of helping to set up systems for quite a few photographers. Whether you're here to learn more about the platform before purchasing, or to learn more about how to optimize your current subscription, I'm so happy to share with you what I think are 10 of the best features of 17hats for photography businesses.

If you’ve been hanging around here for a bit, you already know I’m a Flodesk fan. I use it in my own business, and many of my clients use it too. Let’s go over what’s new, why it matters and how it can actually make your email marketing feel easier.