Why I’m Even More Impressed With Flodesk in my Small Business

If you’ve been hanging around here for a bit, you already know I’m a Flodesk fan. I use it in my own business, and many of my clients use it too.

Let’s go over what’s new, why it matters and how it can actually make your email marketing feel easier.

The latest and greatest from Flodesk email marketing

The integrations keep getting better

Flodesk has always been good at playing nicely with other platforms. We’ve had integrations with tools like Instagram, Shopify, Canva, Squarespace and Wix for a while now.

But recently, two additions really stood out to me...

First up: Manychat. I actually don’t personally use it yet (in full transparency), but this is a big deal. Manychat helps you collect email subscribers directly from Instagram and other messaging platforms, and the fact that it now integrates directly with Flodesk (no Zapier required) means fewer moving pieces and fewer things to maintain behind the scenes.

And then there’s ThriveCart. This one was especially exciting to me because ThriveCart is the checkout platform I use for digital products and courses, and now it talks directly to Flodesk. That means abandoned cart emails, purchase follow-ups and post-sale workflows can all live inside Flodesk, using their beautiful templates.

Why this matters more than you might think

Tools are only as good as the support and education behind them. And this is something Flodesk does really well for small business education.

If you head to their website, you’ll find not just a blog, but Flodesk University... a library of free training videos that walk you through email marketing step by step.

The data that stopped me in my tracks

Here’s the part that really prompted this article...

Flodesk reports that their emails get 17% more eyes compared to other platforms. And honestly? I believe it.

I’ve recently been digging into email performance data across multiple client accounts, and I was surprised to see that Flodesk emails were getting significantly higher click rates (sometimes nearly double!) compared to other platforms.

Same niche, similar content, but different results.

It made me think: What if the platform really does make that much of a difference?

If you’d ever want to see a behind-the-scenes dashboard or report comparing email stats across platforms, that’s something I’m considering building. Stay tuned!

Consider Flodesk for your small business

If email marketing has felt overcomplicated or easy to ignore in your business, this might be your sign to revisit it... with Flodesk (get a free trial and 25% off your first year with that partner link!)