Real 2025 Email Data from Actual Balloon Businesses
Real 2025 email data from actual balloon businesses... so you can stop guessing what “good” looks like and start sending the newsletters you keep saying you'll send.
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How balloon businesses stack up against other industries
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Seasonal engagement trends
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Open, click and unsubscribe rates
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Important note about unsubscribe rates and list size
... of over 100 emails that were sent in 2025, so that you can finally understand what's normal and what to expect.
What you'll find inside
Why this report exists
Most email marketing benchmarks aren’t built for businesses like yours. Sure, you might find data on the "events industry", but that usually means ticketed venues with large-scale events hosted by national (or even global) brands.
That's not how your business operates. You're a service-based, local business owner who is most likely handling everything from marketing to client communication to inventory to production, etc.
And you're tired of hearing that you should be sending emails because you're just not confident in what success would even look like!
This report gives balloon decorators a baseline that actually reflects their reality, so you’re not measuring yourself against businesses that play a completely different game.
Use this report to...
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Get clarity: Know if your numbers are actually low... or completely normal for balloon businesses
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Stop second-guessing: Finally have industry benchmarks that actually reflect YOUR type of business
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Focus your energy: See exactly what's worth improving (and what's working fine already)
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Build confidence: Make decisions based on data, not comparison to industries that work nothing like yours
This is for you if...
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You run a balloon decor business and wear most of the hats yourself
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You know you should send newsletters... but honestly don't know if anyone's even opening them
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You’ve Googled “average open rates” and left feeling worse
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You're tired of feeling behind on marketing when you're already crushing it with actual balloon work
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You'd rather make decisions based on real data from businesses like yours... not generic "email marketing" advice
If you’ve ever thought, “I just want to know what normal looks like,” this is for you.
No spam. Just the report.
About this report:
This report was created by someone who spends a lot of time inside the back ends of balloon businesses.
I know the seasonal shifts.
And what helps customers understand your services and their value.
Over time, my clients were curious:
“Are my open rates normal?”,
“What should I expect for clicks?”
And there wasn’t a clear answer, because the benchmarks available didn’t reflect how balloon businesses actually use email.
So instead of guessing, I analyzed real 2025 client newsletter data and built this report to give us a clearer baseline.
This report isn’t about telling you what you should be doing...
It’s about giving you context so you can move forward with more confidence and less noise.
What this report is
WHAT IT IS:
✅ a PDF download with compiled averages of key email marketing stats
✅ data-driven & industry specific
✅ judgment-free
WHAT IT IS NOT:
🗙 a list of things you should be doing
🗙 a comparison trap
🗙 a step-by-step guide on sending email newsletters